Creative Direction
Cases
Ladies Love Vinyl
As the Creative Director of Ladies Love Vinyl, I developed a concept and event series focused on celebrating and championing female+ diggers, record collectors, and vinyl DJs to dig deeper into the wonderful world of vinyl. Taking place in cities like London, Paris and Copenhagen, the goal is to introduce more women to the wonderful world of vinyl, by hosting a free vinyl DJ workshop (sponsored by Technics), and booking local female vinyl DJs to play in-store, highlighting female vinyl talent, and inspiring others to pursue their passion for records.
Furthermore, Ladies Love Vinyl is a platform; building community and connecting vinyl lovers across countries and borders.
- Creative Direction
- Brand Identity
- Concept Development
- Art Direction
- Brand Experience & Event Production
Our Sustainable Future x Creative Circle (Winner 2025)
The United Nations Sustainable Development Goals is a call for action by all countries – poor, rich and middle-income – to promote prosperity while protecting the planet. Our Sustainable Future is a global creative competition where the 2025 brief was focused on water.
Water is a precious resource, yet we often take it for granted at the turn of a faucet. Imagine a day without long hot showers, a washing machine, or simply rinsing your mouth after brushing your teeth. What does a day without water look like? How can we make people reflect on their water consumption? And what will it take for us to reconsider how we use our most precious resource?
The film won a Creative Circle Award in April 2025.
- Concept & Idea
- Creative Direction
- Talent
- Production
- Copy & Art Direction
The Word Is Yours Festival
A first of its kind in the MENA region, TWIY was an interregional urban festival focused on arts, dance, music and skateboarding as imagined through a young perspective of creatives in Amman. As creative director, I conceptualized the programming, and led a number of brand partnerships, one of them with Montana Cans, letting some of the most prolific street artists of the region leave their mark on Amman, Jordan alongside Red Bull and Uber, powering dance, music, and panel talks.
- Creative Direction
- Brand Strategy
- Brand Experience
- Event Production
- Partnerships & Sponsors
Branding & Community Activation
Cases
High Snobiety x Dover Street Market Paris
In 2022, I teamed up with global fashion and media brand High Snobiety to curate a special event for Paris Fashion Week at Dover Street Market Paris. Creating a strong brand experience required selecting talent, overseeing event production, and generating additional sponsorships, such as with SOUNDBOKS.
- Brand Experience
- Concept Development
- Brand Activation
- Creative Copy & Content
- Talent & Sponsorship
Jägermeister
Jägermeister wanted to reinvent themselves, and cater to a new demographic. I collaborated with the agency Schultz &co to co-curate Deer Bodega.
Deer Bodega is a music festival, a celebration of young talent, and a love letter to the neighborhoods of Copenhagen. The line up for the Deer Bodega events were a mix of young musicians, poets and DJ's. The vibe was heavy on party, but not mindlessly so. The artists touched upon subject matters such as disability, climate change, sexuality - all relating to being young in a rapidly changing world.
A unique visual identity and one of a kind decorations tied the events together.
- Campaign
- Creative Copy
- Content
- Brand Activation
- Talent
Eastpak x International Women’s Day
Teaming up with creative studio eeH, we did a campaign for Eastpak surrounding the “Built to Resist” universe - creating content pieces for Eastpak socials, about how we, as a community can overcome challenges faced, especially by women+ in the field of electronic music.
- Campaign
- Creative Concept
- Purpose-Driven Branding
- Community Activation
- Content
Music & Brand Experience
Cases
As an event producer, sound curator, booker and DJ with an exciting portfolio of music, culture, lifestyle and entertainment brands, I’ve had the pleasure of working with artists such as; Diana Ross, The Prodigy, Herbie Hancock, Cakes Da Killa and many more.
Bolia
In 2023, I curated several talents for Bolia’s Sofa Sessions, pairing reknowned DJs with visually striking sets taking place in several sofa environments.
Pandora
A returning client, I have been in charge of curating the talent for many of Pandora’s in-store events, fashion week dinners and pop-up events.
Coco Hotel
Working as the head of music booking for Scandinavia’s award winning sustainable boutique hotel for 2 years, I developed concepts that catered to both visiting guests and local communities, mapping out a clear sonic brand DNA.
FFS booking: 1000+ events produced, 250 talents, 500+ clients
Running a boutique booking agency, as the CEO and Creative Director I work together with brands to amplify their strategy and to live up to the vision of creating greater diversity, inclusion and equality in the industry by highlighting female DJ talent.
I have worked on activations with clients such as; MTV, Eastpak, H&M, Soho House, Maybelline and Brussels Airlines.
- Brand experience
- Talent booking
- Sound curation
- Music supervision
- Brand activations
- Creative direction
Strategy
Cases
Future Female Sounds
As the founder and managing director of non-profit organization and global community Future Female Sounds for 6 years, I grew and gathered 14.000 female and gender expansive DJs worldwide, led a team of 13 team members across 6 countries, and led the entire creative process across content, digital channels and partnerships. From developing the brand, mission statement and 360 platform to opening the first-ever female DJ Academy in Tunisia and Denmark, and producing an e-commerce online DJ Academy - supported by Beatport, the largest music shop for DJs in the world.
- Excecutive Direction
- Brand Manager
- Head of Partnerships
- Content Direction
- Business growth & strategy
- Public Affairs
- Activation & Community building
- Successfully fundraising more than 1 million EUR
- C-Level Suite presentations, pitches & partnership/sponsorship wins
- Global voice on women, gender minorities and DJing featured in; Now This! God Morgen Danmark, Radio France, The Economist, Glamour Magazine, NME, IMS Ibiza and more.
UNESCO
The European and International Music Council wanted to position themselves with a clearer communication strategy, and greater awareness amongst both potential members and within the United Nations. I worked on a new brand design combined with strategic newsletters, digital communication and network meetings; launching MEGY: Music Empowers Global Youth. Further, as the Project Manager of Music Ambassadorship Programme at UNESCO in Paris, I supported the IMC director in communications and planning programme, herunder rapporteur work and advised and developed an innovative overall communication strategy, focusing on social media and interaction between users, the organization and its regional organizations in 130 countries.
- Communication Strategy
- Copy
- Brand ID
- Public Affairs