From concept development to execution - I focus on creative direction, purpose-driven branding, ideation and experience - often through impactful partnerships, authentic branding & community empowerment.
My work is a strategic and creative concoction of purpose-driven branding, social change, and community with a special focus on uplifting under-represented voices & spotlighting groundbreaking cultural movements.
Culturally fluent, and strategic in uncovering insights, I’m eager to craft visions, projects, partnerships and experiences that are authentic.
With a 15+ year background in the music industry and social impact, I bring a depth of experience in how to steer organizations towards success in an ever-evolving industry. As a creative, I work with purpose-driven creative ideas through story doing for commercial brands.
Select Clients
High Snobiety
MTV
Pandora
United Nations
H&M
Carlsberg
New Balance
Eastpak
Tour De France
Bolia
BMW Foundation
Maybelline
Brussels Airlines x Tomorrowland Festival
Awards
2025
Creative Circle Awards – Our Sustainable Future, Winner
2023
Danish Rainbow Awards – Best Initiative
2022
Beatport Gender Parity Award, Winner Grant Recipient 50.000 USD
Modstrøm, Joy Community Awards
Speaking
Moderator, Roskilde Festival (2024)
Keynote IMS, Ibiza for Beatport Base (2023)
Speaker IMS, Ibiza (2023)
Content Feature by NAKED Copenhagen (2023)
Speaker Relevance Festival (2023)
Speaker Busigirl Podcast (2023)
Speaker, Creative Europe Innovation Day Berlin on Diversifying the Music Industry (2023)
Keynote, Royal Danish Embassy, Berlin (2022)
Keynote, Melbourne University (2022)
Moderator, Nordic LA (2021)
Speaker, Reeperhbahn Festival (2021)
Speaker, WISE, Beijing (2019)
Speaker, Casablanca Morocco Youth (2018)
Speaker, French Cultural Institute Copenhagen (2018)
Speaker Talk Town Cph (2018)
Speaker EU Summit Cph (2021)
Speaker IMC, Paris (2019)
Guest Teacher, Urban Culture, Copenhagen University (2016-2018)
Creative Consultant, Alpha Theta/Pioneer coproration
2025 –
Music & Brand Experience, Grand Joanne
2025 –
Creative Director, Ladies Love Vinyl
2024 –
Strategy Consultant, Women in Live Music
2024
Head of Music Booking, Coco Hotel
2023 – 2025
CEO & Booking Agent, FFS Booking
2019 –
Founder & Managing Director, Future Female Sounds
2017 – 2023
Account Manager, Discogs
2019 – 2021
Music Equality Consultant, Roskilde Festival
2017
Project Manager, Action Aid Denmark
2016
Founder & Producer, The Word Is Yours Festival
2015 – 2016
Amman, Jordan
Creative Producer, FFLINK Agency
2014
Programme Officer MENA, Turning Tables
2013 – 2015
Lebanon, Jordan, Syria, Tunisia, Egypt
Communication Strategist, UNESCO & IMC
2011 – 2012
Paris
Freelance
DJ, Artist Manager, Event Promoter, Booker
2005 – 2025
Education
Idea & Concept, The Danish Advertising School
Entrepreneurship in Emerging Economies, HarvardX
Culture & Media Production MA, Malmö University
Communication & Cultural Studies BA, Roskilde University